Full redesign of the Artok website, with a strong focus on user experience, credibility, and conversion optimization. The project included a structured Figma design process, custom development, and the implementation of a modular layout that is easy to manage and scale.
For Artok, a well-established marketing agency operating in Romania, we developed a new website designed to support the way the brand attracts clients: fast, clear, persuasive, and results-driven.
The project began with a comprehensive web design phase in Figma, followed by fully custom development, with emphasis on performance, logical structure, and conversion-enhancing elements. The main objective was to build a user experience that communicates trust, authority, and stability — without overwhelming visitors with unnecessary information.
The project started with a research and strategy phase, followed by a four-week Figma design process.
The 247Web team involved three design and UX specialists who worked closely with the Artok team. We held regular feedback sessions and refinement rounds to ensure each section clearly supported the project’s objectives:
Since Artok already had a well-established client acquisition flow, there was no need for an overly complex or content-heavy website. Instead, we designed a clean, coherent architecture highly optimized for conversion.
We implemented sticky call-to-action buttons and key interaction points strategically positioned to keep users engaged and naturally guide them toward contact forms and conversion-focused sections.
After finalizing the design phase, we moved into development. The website was built entirely in code — using HTML, CSS, and JavaScript — along with modern libraries to ensure smooth interactivity and strong visual performance.
The development phase lasted approximately four weeks, followed by an additional one and a half weeks dedicated to testing and debugging. This ensured the platform is stable, fast, and fully optimized across all devices.
A key priority for this project was client autonomy. Artok wanted a flexible platform that could be easily updated without constant reliance on technical teams.
To achieve this, we developed a smart modular layout that allows quick content editing from the admin panel and easy page adaptation based on evolving needs.
The result is a modern, scalable, and user-friendly website — both for visitors and for the client’s internal team.
The Artok website is the result of an efficient collaboration, a well-structured process, and constant attention to detail and conversion strategy.
We delivered a modern, clean, and results-oriented platform that supports the agency’s workflow and strengthens its market positioning.
Through strategic UX design, custom development, and a flexible administrative system, this project clearly demonstrates how 247Web approaches high-impact web design and development initiatives.
